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101 Tips for Preparing your own Marketing Plan

  • Worksmith 450 Smith Street Collingwood VIC 3066 Australia (map)

If you have a food product, but no marketing plan, this practical workshop is for you.  

Hosted by Kylie Suich from The Business of Food and Agatha Ioannou of Emporia Marketing, this workshop is designed for people without marketing or promotional experience. It includes:

  • formulating a basic Marketing Strategy

  • scripting a plan to effectively engage more of your ideal customers while keeping the cost down and making the greatest impact

  • tips and hints on where to find your customers and leverage up-to-date knowledge of their buying habits and patterns through appropriate marketing channels

  • time to get some marketing advice specific to your business and product. 

You will leave with:

  • an understanding of how to prepare a marketing plan for your business

  • the skills to research your target customer for your product

  • the ability to identify your direct and indirect competitors for your product and/or your market share

  • a tool for you to use after the workshop to complete your own marketing plan at home.

This workshop is limited to 8 participants, to give everyone time to work on their own plan.   To make the most out of this workshop, come prepared with information about your product, including its unique point of difference; anything you know about your target customer or general marketplace for your product; or how you plan to sell your product to them (i.e. retail store, online shop, farmers market). 


Lunch is not provided, but consider booking in to the Food Focussed Network lunch that is held the 2nd Tuesday of every Month at Worksmith.  See full details at