This Master Class is for new food businesses struggling to get their product onto the retail shelf. Hosted by Kylie Suich, from The Business of Food with expert marketing advice provided by Gaby Purchase from MJH Group.
This Master Class will introduce you to effective sales techniques and provide advice on how to:
choose appropriate retail outlets for your product
approach retail outlets and distributors
become a Food Service supplier
prepare a Wholesale Price List
Afterwards, you will be given details for a Boutique Food Distributor to contact– to ‘role play’ a cold call and gain feedback on how you can improve your pitch.
More about Gaby Purchase's marketing expertise: Gaby is highly experienced in managing sales teams and developing effective approaches to increase sales and improve profitability. She has a detailed understanding of the motivation and decision matrix of business decision makers in the FMCG, wholesale and commercial/industrial purchasing environments. Gaby has a personal interest in the food industry, which combines well with her experience in sales with firms such as Comalco (CRA), Polygram Records and FOXTEL.